Primark X Pinterest
Primark x Pinterest
2025
Working with the We Love This team, we activated the Primark × Pinterest collaboration through a multi-platform campaign that brought exciting news for homeware enthusiasts and style aficionados!
Primark teamed up with Pinterest to bring home decor mood boards to life. Featuring Three curated collections, influenced by Pinterest’s hottest homeware trends. Cosy Cottage, Minamaluxe and Dainty Decor, Primark’s new Pinterest-inspired home range the partnership brought a whole new way to shop while exploring your personal style, experimenting with new ideas.
We kicked off with an exclusive preview at Mortimer House, where beautifully styled trend zones brought Pinterest boards to life using Primark’s hero trend homeware ranges. Influencers and media from Instagram, TikTok, and major outlets mingled to the beat of a live DJ, experimented with the latest digital collage features from the Pinterest platform, and even crafted their own keepsakes at a bespoke plate calligraphy station. Each attendee departed with a branded tote bag and Primark gift card, extending the collaboration’s creative spark beyond the event itself.
CLIENT
For project inquiries and more information, please get in touch at studio@celinajoyce.com
Following this an in-store Collage Studio toured four weekends visiting London, Liverpool, Belfast, and Glasgow. Guests explored the latest trend-led Primark homewares collections, and used the newly launched Pinterest Collage tool to design digital mood boards, to enter an exclusive competition to win Primark gift vouchers. Guided by our expert brand ambassadors, every visitor received styling tips and product recommendations.
To complete the campaign, we rolled out vibrant window displays in every Primark across the UK and Ireland with a tiered approach for maximum impact. Five Gold flagship windows received full creative takeovers—featuring custom design, artwork, print, and 3D elements installed by the We Love This team. Twenty-three Silver stores showcased striking artwork and bespoke plinths brought to life by in-store VM teams, while the remaining forty Bronze locations featured a simplified print-only version. This ensured a cohesive, Pinterest-inspired visual identity from flagship to high street.
