SPACE NK - Summer Society

Space NK Summer Society

2025

The Space NK Summer Society Roadshow brought sunshine and seaside fun to towns across the UK with its pop-up Souvenir Shack, a vibrant homage to ice-cream parlours and British beachside kiosks.

Guests wandered through pastel product displays and striped awnings, marvelling at the limited-edition ice-cream–inspired accessories collection and selecting their very own Space NK travel bag. Each visitor then filled their new pastel mint, strawberry or lemon-shade travel bag with deluxe mini essentials from partner brands like Tatcha, Charlotte Tilbury, Rare Beauty, and Milk Makeup curating a bespoke summer beauty edit to take home.

And because no beach day is complete without ice cream, a complimentary scoop of Space NK branded ice cream was on offer at every stop, perfect for cooling down under the summer sun and sharing on social media.

CLIENT

We Love This Ltd

SERVICES:

Creative Direction 

Art Direction 

Brand Experience

Event Design

For project inquiries and more information, please get in touch at studio@celinajoyce.com

“By trading traditional retail for an experiential “holiday-meets-beauty” destination, the Space NK summer society roadshow delivered a fresh, shareable brand moment that resonated long after the final scoop was savoured. The Space NK Souvenir Shack didn’t just showcase the 2025 summer collection blended with nostalgic treats ensuring that each guest left feeling excited, inspired, and fully immersed in the Space NK Summer Society spirit.”