No7 - Good Intent
No7 Good Intent - Sweet Intentions
2025
To celebrate the launch of No7 Beauty Company’s Good Intent range, the brand brought its playful and positive energy to life with an immersive, one-day pop-up at Battersea Power Station. Designed to drive brand awareness and engagement among a younger demographic, the experience invited influencers and consumers alike to step inside a world inspired by the dreamy hues and radiant tones of the Good Intent products.
Guests were surrounded by uplifting affirmations, subtle branding, and warm gradients that reflected the collection’s core message of positivity and self-expression — all curated to create authentic, shareable moments.
Throughout the space, visitors explored beautifully styled product displays and mirrored installations designed to capture perfect photo opportunities, ensuring social media buzz around the new range. The activation concluded with a delightful, personalised touch -each guest received a custom iced cookie, hand-finished and presented through a bespoke service hatch.
CLIENT
Heaps & Stacks
For project inquiries and more information, please get in touch at studio@celinajoyce.com
“A great location and a beautiful setup only go so far. We didn’t just plan an experience, people knew about it, talked about it, and most importantly, showed up for it. Because great skin (and great events) start with good intent.
Community is strongest when it’s felt in person. Experiences like this remind us that community isn’t just online, it’s real, it’s growing, and it’s here to stay.”
ABIGAIL POPE
NO7 BRAND MANAGER
