Primark Presents x Coleen
Primark Presents x Coleen
2026
Primark Presents: By Coleen marked the launch of Coleen Rooney’s collection at the Penthouse of 1 Hotel Mayfair — an event thoughtfully designed in two distinct parts.
By day guests were invited to experience the collection up close through styled rails, mannequins, and interactive personalisation moments. A calligraphy station offered bespoke Filofax inscriptions, a nod to Coleen’s signature style, while embroidery stations allowed guests to add initials to pieces from the range, ensuring everyone left with something uniquely theirs. Branded touch points were thoughtfully woven throughout the space, from bespoke menu designs to branded food and drink elements, including coffee cups, drinks bottles, fresh fruit, and even ice cubes to elevate the brand partnership.
By Night the event transitioned into an intimate candlelit dinner, elevated by live music that carried the evening’s atmosphere. The result was a launch that reflected the scale and significance of the partnership, creating a memorable experience that continued to resonate well beyond the night itself.
CLIENT
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“This one felt super special and I really want to call that out…The standard of execution, attention to detail, team support and overall production was incredible…this really felt best in class and I know how hard you worked to deliver it. It was also great to be able to see you deliver something on this scale for us that had so many eyes on it and showcased your expertise in this space.
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ELLIE WATSON
SENIOR FASHION COMMUNICATION MANAGER
